Sharing the Market - Fiordland Lobster Company

Sharing the Market

A coalition of brands has pooled resources to increase recognition in China writes Tim McCready – New Zealand Herald

A coalition of 18 top New Zealand food and beverage exporters has been brought together with support from government agency New Zealand Trade & Enterprise (NZTE), to propel New Zealand’s leading brands to consumers in China.

The coalition, known as the NZ Food Basket, promotes over 200 different products — from leading New Zealand exporters across meat, seafood, produce, dairy, cereal, spreads and beverage — on Alibaba’s Tmall e-commerce platform.

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